Redbull Marketing Communications Essay Example for Free

Redbull Marketing Communications Essay Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

The Uncertain Future of Quebec Culture :: Canadian Culture Essays

The Uncertain Future of Quebec Culture Gaetan Tremblay, a professor of communications at the University of Quebec at Montreal and deputy manager of the Group of research on cultural industries and social computerization (GRICIS), is a leading researcher for public policies in the field of communications. Tremblay is an advocate of public policy that defends against cultural imperialism by countries such as the United States . In particular, Tremblay studies the effects of the media on culture in Canada especially in a province like Quebec which is distinct from the rest of English Canada. Tremblay's article on the Americanization of Quebec culture is slightly more than a decade old, yet most of the information he provides is still relevant today. In his article, Tremblay takes a look at the invasion of Quebec 's airwaves by American content. His title refers to a belief in his mind that the Quebecois culture will one day be integrated into that of America , which in turn will lead to Quebec throwing itself into the melting pot of American culture. The first part of the article concerns policy, the never ending promotion of identity by the Quebecois. Tremblay calls for an all out communications policy that would protect Quebec . He goes on to contend that a policy is not only useful, but that it has becomes more necessary with each passing day. However, Tremblay has ignored the fact that Quebec culture is already protected in part by the Canadian constitution. From the beginning, the Canadian federation has provided guarantees, for the Quebec language and culture. â€Å"The Constitution Act, 1867 contained specific provisions designed to protect Quebec 's distinct culture and language† (Nicholson, 2003) Canada has always given guarantees to protect the Quebec culture, a policy would be nice but it is not an absolute must have as he portrays. Tremblay then moves on to say, that U.S Department of Commerce would like to deregulate the communications industry and how horrible this would be for Canada . He points out that onc e this happens the U.S will pressure Canada to do the same. Yet, he seems to forget that Canada is a sovereign nation that does not have to give in to U.S pressure. Canada sets its own policies without being influenced by others. It has and will always be this way. Quebec is already officially recognized as distinct, it is entrenched in the constitution.

What is your assesment of Hareton, and does he deserve the happiness he eventually finds with Cathy?

Hareton's Qualities are described by Nelly Dean as ‘good things lost amoung a wilderness of weeds' and even Heathcliff admits he is gold put to the use of pavinmg stones' What is your assesment of this character, and does he deserve the happiness he eventually finds with Cathy? Haretons life was one of cruelty and suffering, with his childhood taken away by the feindishness of Heathcliff. He was described as ‘gold put to the use of paving stones' but how can such an able boy turn into a ‘swearing', ‘ rough' man? Ever since Mr Earnshaw returned from liverpool, and brought back an adopted boy caled Hethcliff, Hindley hated him . Heathcliff had tempers, hit Hindley, used blackmail, and always got him into trouble. Hindley decided to take revenge on Heathcliff whenever he could, and when Mr Earnshaw died, he received his chance. The land, proporty and inhabitants were all under his control. Hindley ‘trannical personality' and ‘insane excitement' was portrayed on the treatment of Hethjcliff. He made him a slve, ‘flogging', ‘beating' and ‘swearing' at him. From that moment on, Healcliff vowed to take retribution on Hindley. Hindley's wife, Frances, died during the child birth of Hareton Earnshaw, and from that moment on, Nelly Dean decided to be the babies nurturer. Nelly took over as the motherly figure, gurding Hareton from his fathers ‘mad mans rage' She would lock him in cupbords, ‘stowing him away in the kitchen' Even Catherine was aware of his ‘violence' and ‘evil conduct'. Most of this conduct was due to the ever growing drinking problem Hindley had. Any major part in a childs youth has an effect on him later in life, so it is far to say that the poor father figure he had as a child contributes to his orr behavior as an adult. This part of his child hood in many ways acts as a mirro image of Heathcliff's own life. Yet when he moves to Wuthering heights, not even Nelly is there to help, teach and protect Hareton from Heathcliff. Hareton moved to Wuthering Height when he was just five years old, and thae lack of female figures meant that Hraeton was brought up in a ver masculine way, not to mention the ‘cruelty' and ‘brutalit' of Heathcliff. The Height is a key part of Hareton's life. The propoirty is portrayed by Emily Bronti as ‘violent','rough' and uncivilised. There are many example of characters being changed for the worse after living at the Heights. This is no exception for Hareton. Nelly goes to visit her ‘son' as she describes him, just ten months later. She arrives with high hoipes for the able child, but they are shattered by the distant view of the ‘elf-locked, brown eyed boy'. Heathcliff's treatment towards Hareton becomes evident when he throws a rock at Nelly followed by a string of curses. Nelly is probably shocked at this because of the dramatic change from just months earlier. Although Haethciffs conduct with areton is ‘rough' and ‘violent' and he treates him like a slave; Nelly askes him if he likes Heathcliff, and ironically, ‘aye' was the answer. Nelly is quite surprised by this as he also says he hates his real father. This is highlited at the end of the novel when he was the only mourner at Heathcliffs grave. Haretom is always thankfull for what he sees as Heathcliff's advise. He teachs him how to swear and hate his ‘devil daddy' Heathcliff aslo takes away Haretons education, telling him to threaten the curate. Later on in thw volume, Heathcliff tells Nelly how he is proud of the way he has treated Hareton, he explains how he treats it as a competition and how he has outdone Hindley. Heathcliff was beaten and treated badly, although he hated Hindley and yet still got educatiomn. Heathciff has outdone Hindley because Haretonm has been beaten and treated badly also, yet he still loves Heathcliff and has no education. He explaons how it is payback ofr Hindley, and maybe this is why Hareton turned out the way he is, because he was ‘used' and not treated as an adult. It is not fair to say at all that Hareton is in anyway evil or rough, as Heathcliff himself made Hareton. He moulded him into a mirror image of himself, to show revenge on Hindley. Haretonm is doing what every one does naturally, he is growing up, yet he has the disadvantage of having Heathcliff and Hindley to look up to and admire. Hareton is doing what he sees as right, because Haethcliff has taught him that it is right to swera and be rough and violent. Heathcliff realises this, and used the all inportant quote' he is gold out to the use of paving stiones. ‘ Nelly is astounded by his lack of remorse, even happiness for what he has done: ‘if he were born a fool, I shouldnot like it half as much, but he is no fool. It is aslso argued that the lack of female, and motherly figures in his entire life has conmtributed to his downfall in behavour and consequently sotial status. So again, Heatghcliff has succeeed and overtaken Hindley. Even the lack of female figures is ultimatly becaue of Heathcliff, Healcliff wouldn't allow any love or education at all. This is true right to the end of the novel when he finds Cathy and Hareton in love. The social status is not only because of the behavour and where he ives, it is also because of the fact that he is treated and acts like a slave or servant. When lockwood visits the Heights, he even mistakes Hareton for a servant and is surprised to find that he isnt. This is aslso to do with the way hie looks. He takes no pride in his apperence and so is seen as low in society. Hareton has quite a minor role in the next chapters in the novel, as leading roles are played by thhe love relationshipo between Linton-Heathcliff and Cathy. Harrton ids only mentioned when in the room, or doing jobs, sometimes he is hihlighted in the many tempers he has, sometimes violenet, sometimnes just the angry rough attitude about whatever he does or says. Hareton is now seemingly going down hill willingly, smoking and swearing more than ever, yet this is not totally correct as we see when he makes an attempt to come across differently for Cathy. Again this reminds us of a mirror image. The young Heathcliff smartened himself up for Catherine, as an attempt to impress her after she called him ‘dirty' an now Hareton has washed, ‘visible by the glow on his cheeks, and wetted hair' Although this does not work, as he becomes the center of her ammusement in the next chapter. When Cathy points out to Hareton his name abouvr the alcove of thr door, at wuthering heights, she asks what it means. Hareton, not eduvcated, says he doesn't know. She calls him a ‘colossal dunce' and that he ‘looked so stupid. Haretron gets mad, and ‘growls. When Cathy points this out to Nelly, and tells her that it was funny, Nelly scowls at her and tells her off. Nelly points out that she wouldn't asl be able to read if brought up in his curcumstances. This is absolutly true and makes bold that fact of his upbringing and how it was not his fault. He did not deny his education, he was never given the chpoise to have it.

The Handmaids Tale Essay - 931 Words

The Handmaids Tale Serena Joy is the most powerful female presence in the hierarchy of Gileadean women; she is the central character in the dystopian novel, signifying the foundation for the Gileadean regime. Atwood uses Serena Joy as a symbol for the present dystopian society, justifying why the society of Gilead arose and how its oppression had infiltrated the lives of unsuspecting people. Atwood individualises the character of Serena Joy, as her high status in the society demands power and the domination over the inferior members of the Commander’s household, such as Offred – a handmaid. This shows that Serena Joy has a sense of control, using this privilege to become â€Å"a woman who might bend the rules†; this is similar to the†¦show more content†¦Atwood demonstrates a sense of hatred and jealousy within Serena Joy, which is directed towards Offred as she is unintentionally an intruder and is invading Serena Joy’s private life. Eventually, this jealousy enables Serena Joy to try to obliviate Offred by â€Å"fixing it up with Nick†. Also, Serena Joy indicates that she is willing to â€Å"help† Offred by showing her a â€Å"picture†, â€Å"something you want†. However, all these actions are a result of Serena Joy’s self-interest and her manipulative personality, â€Å"there’s a hint of h er former small-screen mannequin’s allure, flickering over her face like momentary static†. Consequently, Atwood highlights Serena Joy’s â€Å"roguish† actions caused by jealousy and a desire for revenge upon the very person who has been deprived her of possession of the Commander; she deliberately withheld the news of Offred’s lost daughter and the photograph that Offred has been longing for. Atwood’s creation of Serena Joy and the presentation of her character are interesting, as Serena Joy emerges with natural power and a high status from her previous life as a media personality. Serena Joy has an aura of charismatic characteristics, which she used to present speeches about the â€Å"sanctity of the home, about how women should stay at home†. Yet this is another contradiction of Serena Joy’s acceptance of Gileadean society, as â€Å"she doesn’t make speeches anymore. She has become speechless†, because â€Å"sheShow MoreRelatedThe Handmaids Tale715 Words   |  3 PagesImagine growing up in a society where all women are useful is to reproduce. The Handmaid’s Tale by Margaret Atwood is an excellent novel of what could potentially be the fate of the future one day. The main character, Offred, moves into a new home where she is there to perform â€Å"rituals† with the Commander, head of the house, so she can hopefully reproduce herself. The Commander is a key character for he can get rid of Offred if he does not like her and he has all the power. 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Marketing - 1853 Words

THE SWOT ANALYSIS OF TOURISM DEVELOPMENT IN BANGLADESH [pic] Based on a Study of MARKETING MANAGEMENT TERM PAPER ON THE SWOT ANALYSIS OF TOURISM DEVELOPMENT IN BANGLADESH |SUBMITTED TO | |MD. ABDULLAH | |Assistant Professor | |Department of Marketing | |Comilla University |†¦show more content†¦Finally, I want to thank my parents and my friends whose influence and inspiration has enabled me to complete this report. At last I shall be grateful to those persons who read this report and who shall get benefit from this report at present and in future. |CONTENTS | †¢ What is Swot Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.06 †¢ Tourism in Bangladesh†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.07 †¢ SWOT Analysis of Tourism Development in Bangladesh†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 †¢ Strengths of Tourism Development in Bangladesh†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 †¢ Weaknesses of Tourism Development in Bangladesh†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.09 †¢ Opportunities of Tourism Development in Bangladesh†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 †¢ Threats of Tourism Development in Bangladesh†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........10 †¢ Outcomes of the SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 †¢ Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 What is SWOT Analysis?__________________ SOWT Analysis is the technique through which managers create a well planned overview of the organization’s total strategic situation. 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Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Essay about Fences by August Wilson - 1876 Words

Who is Rose Maxson? What drives her to be so embracing, to have a startling ability to be sturdy, compassionate, and forgiving? Who is Amanda Wingfield? Her relationship with men and family is turbulent, what attributes emanates from her to be a nurturing mother? What drives her to be poignant? How are these women perceived? What should we learned from them? Are their lives to be discarded or honored? Fences is a compelling story of a Black family in the 1950s. A tale of the encounter of the released black slaves trying to survive in the middle of American urban industrial city. A story of four generations of Black Americans and of how they have passed on a legacy of morals, mores, attitudes, and patterns of life. Fences examine†¦show more content†¦Flowers, seeds and planting comprise a motif that Wilson uses in Fences to represent nurturing, loving, kindness, and care because of the parallel qualities these attributes share with all living things that need nurturing to grow or change, like love and patience and forgiveness. Rose Maxson exemplifies these traits of compassion in all of her relationships, especially as a parent. She is ten years younger than Troy, her devotion to him stems from her recognition of the possibilities of her life without him: a succession of abusive men and their babies, a life of partying and running the streets, the Church, or aloneness with its attendant pain and frustration, She recognizes Troys spirit as a fine and illuminating one and she either ignores or forgives his faults, only some of which she recognizes. Though she doesnt drink, her presence is an integral part of the Friday night rituals. (Wilson, 1550). Unlike Troy, Rose is a fair judge of c haracter. She puts her faith in her husband and son and hopes for a better future while not begrudging the stagnant present situation. Rose learns the value of family and the fact that the woman takes responsibility to stay with her man and her family no matter how difficult circumstances may be. She learns respect for a home and family because she doesnt have one before he met her husband. Her whole family is half; everybody got different fathers and mothers. She valued the lastingShow MoreRelatedFences : Fences By August Wilson1541 Words   |  7 PagesName: Alejandro Ahmed Date: 12/6/16 Unit: American Drama Title: Fences Author: August Wilson Year of Publication: 1986 Fences Study Guide Descriptive i. Overview: â€Å"Fences†, was a play written by August Wilson in 1986. The play communicates the story of the son of an unsuccessful sharecropper, Troy Maxson, who has lived most of his life independently due to his father’s abuse during his childhood. The play focuses on Troy’s interactions and conflicts with other characters, and the complicated relationshipsRead MoreFences by August Wilson791 Words   |  3 Pageshave built fences to keep enemies out and keep those they want to protect inside. In society today, people create metaphorical fences in order to fence in their feelings, while others create literal fences in order to keep the unwanted away. In the play Fences, the Maxon family lives in 1950’s America whose love for sports and one another are questioned at times when they need to be together the most. In the play Fences by August Wilson, two main characters Troy and Cory Maxon build a fence, literallyRead MoreFences, By August Wilson1104 Wor ds   |  5 PagesAfrican-Americans during the middle of the twentieth century were treated differently than those of the white population. Fences, a play by August Wilson, demonstrates the frustration of white dominance during a time when African-Americans were secluded from society. The Maxson family are the main characters of the play, showing the life they lived in their black tenement in Pittsburg in the 1950s. The setting demonstrates the drama of their struggle, frustration, rebellion, and the predicamentsRead MoreAugust Wilson Fences984 Words   |  4 Pagesbecause in order to get what you want you have to fight for it. Two literary works that reflect this quote are Fences, a play about the struggles of African American before and during the Civil Rights Era in the 1950s and 60s, by August Wilson and â€Å"The Yellow Wallpaper† a short story that shows the difference between women and men during that time, by Charlotte Perkins Gilman. ‘Fences’ shows th e revolution the characters face, their actions and what is the result of those choices. Whereas, ‘TheRead MoreFences, By August Wilson807 Words   |  4 PagesFences â€Å"Some people build fences to keep people out...and other people build fences to keep people in† (61). In the play, Fences, by August Wilson who displays how fences symbolize different situations to represent different characters. The story takes place in Pittsburgh, Pennsylvania in the 1950’s, and in the play fences gives an outlook of providing an obstacle or barrier that is intended to keep something out or in. It shows through the protagonist character, named Troy Maxson and his wifeRead MoreThe Fences By August Wilson1813 Words   |  8 PagesIn the Fences, by August Wilson shows that life of African Americans in the U.S. in the 1950s with the story of Troy and his family. Wilson uses the symbol of the fence to show the desires of each character like Rose’s desire is to keep her family together, Troy’s desire is to keep death out and to be not bound forever, and Bono’s desire is to follow Troy, his best friend, as an example of the rig ht way to live and to be with Rose and Troy who are basically his family. Rose and the other seen charactersRead MoreFences by August Wilson883 Words   |  4 PagesFences, written by August Wilson, is a play about a man, named Troy, struggling to support his family during the late 1950’s. In this play, we see that Troy hurts the people closest to him. He has been uncaring towards his wife, Rose, his brother Gabriel and his son, Cory. This is because Troy had nothing to go on but the harsh example set by his father. In Fences, Troy has felt like he has been fenced in all of his life, which causes him to fence others in. Troy has felt fenced in all of his lifeRead MoreFences, By August Wilson895 Words   |  4 PagesFences written by August Wilson is an award winning drama that depicts an African-America family who lives in Pittsburg, Pennsylvania during the 1950’s. During this time, the Mason’s reveal the struggles working as a garbage man, providing for his family and excepting life as is. The end of segregation began, more opportunities for African American people were accessible. Troy, who’s the father the Cory and husband of Rose has shoes fill as a working African America man. He is the family breadwinnerRead MoreFences, August Wilson1835 Words   |  8 PagesAs illustrative of the kind of analysis I would bring to Fences, by August Wilson, if my bid to direct is successful, O prose to take direction for a part of Act 1, Scene 3 of the play. This will include possible blocking, camera work, music, and what the actor should be feeling and experiencing while acting the par t. I will examine how crucial it is that the actors portray their characters effectively, and I will offer commentary to assure just that. On the basis of these findings I will determineRead MoreSymbolism In Fences By August Wilson1460 Words   |  6 PagesKeep Love in or Lock it Out?: An Analysis of Symbolism in Fences Symbolism is defined as an artistic and poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. In Fences by August Wilson, symbolism is used heavily throughout the play in order to represent deeper meanings and add to the emotion of the storyline. In order for the play to have so much depth and emotion, symbolism is crucial to the work itself and the heavy topics

Frederick Douglass and Slavery Essay Example For Students

Frederick Douglass and Slavery Essay Frederick Douglass and SlaveryAbolitionist Frederick Douglass was the most distinguished andinfluential black leaders of the nineteenth century. Douglass focused hiswritings on the harshness and brutality of slavery. He describes in many of hisbooks accounts of his own experiences as a slave. A reader is able to perceive aclear image of slavery through Douglass words. His writings explain the effectsof slavery and the struggle to overthrow it, as well as the condition of freeblacks both before and after the Emancipation, the politics of the Civil War,and the failed promise of Reconstruction the followed. As a child, Douglass was taught how to read by Sophia Auid. She wasdrawn to the questioning mind of Douglass. Her husband however, put a stop tothis stating the teaching of Douglass to read would, Spoil the best nigger inthe world forever unfitting him for the duties of a slave.As a slave child some experiences were hard to describe. Douglasswitnessed, as a child, what he called a horrible exhibition. He lived with hisAunt in one of the masters corridors. The master was an inhumane slave holder. He would sometimes take great pleasure in whipping a slave. Douglass was oftentimes awakened by the screams of his Aunt. She would be tied and whipped on herback. The master would whip her till he was literally covered in blood. Nowords, no tears, no prayers, from his gory victim, seemed to move his iron heartfrom its bloody purpose. The louder she screamed, the harder the master seemedto whip her. Douglass witnessed this first as a child. As he grew older, manymore of these incidents would occur. It struck me with awful force. It was theblood stained gate, the entrance to the hell of slavery, though which I wasabout to pass.An old slave master of Douglass was Captain Anthony. Captain Anthony was,at times, a kind and gentle man. However, slavery made him treat slaves asinferiors. Under the whole heavens there could be no relation more unfavorableto the development of honorable character than that sustained by the slaveholder to the slave.From the beginning of a slaves childhood, mast ers teach their slavesabout God. Slaves were told that God made whites to be masters and blacks to beslaves. Young children were told that slavery was for their own protection. Thisdid not make sense to Douglass. He desired to know how his master knew what Godthought. Such unsupported lies to Douglass would not be accepted withoutquestion. Still, others chose not to run away from their masters. Douglass had escaped from slavery. As Douglass grew older he started tocompel other people to seek their independence. A person could not considerhimself free as long as his brother is a slave. Douglass explained, We are onepeople one in general complexion, one in a common degradation, one in popularestimation. As one rises, all must rise. As one falls, all must fall. Douglass had an idea to help the North win the Civil War. He proposedthat the slaves be freed as a war measure and let the people join the Union Army. He urged this policy without compromise. The Negroes would help benefit theUnion. A proclamation of freedom to the slaves would, Smite the rebellion inthe very seat of its life, depriving it of the labor which kept the rebel armysupplied with food, clothing, and the sinews of war. Abolition of the slaveswould immediately unite the world in favor of the government of America. .uf68bbba4779bd847f0d60b5c0767eb6a , .uf68bbba4779bd847f0d60b5c0767eb6a .postImageUrl , .uf68bbba4779bd847f0d60b5c0767eb6a .centered-text-area { min-height: 80px; position: relative; } .uf68bbba4779bd847f0d60b5c0767eb6a , .uf68bbba4779bd847f0d60b5c0767eb6a:hover , .uf68bbba4779bd847f0d60b5c0767eb6a:visited , .uf68bbba4779bd847f0d60b5c0767eb6a:active { border:0!important; } .uf68bbba4779bd847f0d60b5c0767eb6a .clearfix:after { content: ""; display: table; clear: both; } .uf68bbba4779bd847f0d60b5c0767eb6a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf68bbba4779bd847f0d60b5c0767eb6a:active , .uf68bbba4779bd847f0d60b5c0767eb6a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf68bbba4779bd847f0d60b5c0767eb6a .centered-text-area { width: 100%; position: relative ; } .uf68bbba4779bd847f0d60b5c0767eb6a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf68bbba4779bd847f0d60b5c0767eb6a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf68bbba4779bd847f0d60b5c0767eb6a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf68bbba4779bd847f0d60b5c0767eb6a:hover .ctaButton { background-color: #34495E!important; } .uf68bbba4779bd847f0d60b5c0767eb6a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf68bbba4779bd847f0d60b5c0767eb6a .uf68bbba4779bd847f0d60b5c0767eb6a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf68bbba4779bd847f0d60b5c0767eb6a:after { content: ""; display: block; clear: both; } READ: Macbeth - The Masks of Lady Ma EssayDouglass wrote an autobiography to show everyone the inhumane side ofslavery. Most people did not know of slaverys brutality until Douglass wroteabout it. Douglass wrote about the Civil War to get more people to help save andfree the slaves. The writings of Douglass were a significant record of thestruggles of African-Americans in the nineteenth-century United States.